Patricia A. Reed brings over 25 years of leadership at the highest levels of luxury retail and brand strategy, with senior roles at Ralph Lauren, Tiffany & Co. Brazil, and Iguatemi Group, where she launched globally coveted brands into the Brazilian market and founded Latin America’s largest fashion conference. She is also the founder of Matriark, a platform dedicated to women’s wealth and well-being. What drives her leadership is a deep belief in the power of storytelling, connection, and purpose-driven commerce — rooted in a lifelong commitment to elevating women.