Passionate and strategic senior housing sales executive leader with more than two decades of leading sales teams to success in the luxury senior living housing, hospitality, and healthcare industries.

MOST PROUD OF

Building exceptional sales teams by listening to and identifying talent, motivating and empowering others to believe in and trust their own skills and talent.

Launching and developing luxury senior housing lifestyle brands to success, national recognition, and profitability among highly competitive landscapes.

Having a seat at the table as the sole female senior executive team member of a luxury senior living organization.

Helping others by founding and sitting on Board of Directors of Maplewood HEART Foundation, LLC; Board member for non-profit preschool with community based/personal ties

Mentoring young professionals by identifying, coaching, and leading talent to optimal growth and success

PROFESSIONAL EXPERIENCE

Principal, AE Management Consulting 2020 – present

 Independent sales and management consulting on behalf of owners, operators, and developers of multi-site senior housing, healthcare, and real estate management. Work closely with capital partners. Sales strategy, leadership, execution for new developments, turnarounds, overseeing sales and operations teams to stabilize and increase revenue. Work closely with small, regional clients to large, publicly traded, including several of the largest five senior housing providers. Focus on portfolios containing CCRCs, Independent Living, Assisted Living, Memory Care, Skilled Nursing and Rehabilitation throughout the country with a focus on the East Coast.

Managing Director, Watermark Retirement Communities 2018 – 2020

Watermark Retirement managed, owned and operated 58 communities in 21 states, including CCRCs, stand-alone independent living, assisted living, and memory care communities in addition to Medicare-certified rehabilitation and skilled nursing services.

• Joined organization to oversee the development of new, elite brand for three highly coveted assets in NYC, LA and Napa Valley, CA totaling net value of more than $800 million. Entrance fee models.
• Directed the creation and launch of the newly branded Élan Collection Watermark properties, developing a new benchmark in the senior living space in elevated, urban and suburban real estate marketplaces
• Liaison for directing all sales and operations initiatives for opening of largest asset class in organization’s history including licensure process, sales, team building, leadership, positive investor relations
• Independent oversight of the openings of multi-state Sales Offices/Leasing Galleries, including hiring and building sales teams
• Directed the development process on behalf of owner with business partners such as architects, interior designers, construction, and development teams. Oversaw creation and execution of strategic business plans and go-to-market plans
• Led internal teams in creating strategy, planning, specialty services regarding messaging, strategy and execution

 Brand Officer, Vice President, Marketing

Inspir Senior Living/Maplewood Senior Living 2011-2018

Luxury, boutique-style senior living owner, operator, and developer based in Westport, CT and New York, NY with a total of nearly $250 M in annual revenue under management.

• Founding member of startup organization with over 1800 employees, 1900 units, 17 senior living communities in seven states
• Grew occupancy to 96% average for stabilized assets
• Built, launched and independently managed master brands and overseeing Sales in a highly successful, sales driven organization
• Grew team from ten to 1600 in eight years, including acquisitions and ground-up developments, corporate support and leadership
• Collaborative launch of strategic alliances with world class hospitals, healthcare organizations
• Built successful relationships with investment/financial partners

Principal

AE Management Consulting 1999-2011

• Private sales and management consulting for national senior living operators, developers including long term contracts with Benchmark Senior Living, Five Star Senior Living, CareMatrix Corporation, Senior Care Development and more. Focus on acquisitions, rebranding, turnaround of underperforming assets which included CCRCs, Independent Living, Assisted Living, Memory Care, Skilled Nursing and Rehabilitation.

 Vice President, Sales and Marketing

CareMatrix Corporation 1996-1999

• National, publicly traded luxury senior living corporation. Managed and operated 64 CCRCs, ILs, ALs, MCs and SNFs in 20 states. Sales and Marketing focus with stabilized assets at 95%.

 Divisional Director, Northeast Region, Sales and Marketing

Hillhaven Corp./Vencor Corp. 1994-1996

EDUCATION

Bachelor of Science, University of Maryland, College Park

Journalism, Business Concentration